Stanley cups have been wreaking havoc at Target stores and tearing tween relationships apart. AdvertisementWith Stanley cups stoking utter chaos among desperate Target shoppers (and employees) — and tearing apart middle schools — the brand is looking for ways to calm the fervor around its limited-edition launches. tumbler comes in an "ornate" striped box, according to Stanley, featuring a "rich ganache powdercoat finish" and gold accents. Advertisement"One of our priorities is to prevent bots and resellers from depleting stock meant for our genuine fans," Stanley said. Stanley SVP Matt Navarro told CNN he hopes the changes the company made "provide all consumers with a wider aperture and more user-friendly [online] experience to get the Stanley products they love."

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Persons: Stanley, —, tumbler, EQL, they'd, Andrew Lipp, Matt Navarro Organizations: Service, CNN, PMI Worldwide, Nike Locations: Australia